US beverage manufacturer FedUp Foods is expanding its private label functional beverage offering into shelf-stable products, broadening its manufacturing capabilities to include functional sodas, protein shakes, coffee and ready-to-drink lattes.
The North Carolina-based company — which describes itself as North America's largest private label fermented beverage manufacturer — has introduced new processing capabilities, including tunnel pasteurisation and retort, to support ambient beverage production.
The expansion will enable FedUp Foods to offer retailers a wider range of functional formulations targeting benefits including digestive health, energy, relaxation, cognitive performance, hydration and immune support.
The move extends the company's existing portfolio of refrigerated products, which includes kombucha, prebiotic sodas and cold brew coffee.
It will also allow retail partners to access both refrigerated and shelf-stable products through a single manufacturing partner, supported by formulation, product commercialisation, distribution and logistics services.
The expansion comes amid continued growth in private label and functional beverages.
According to the Private Label Manufacturers Association (PLMA), US store brand sales reached a record $282.8bn in 2025, increasing by 3.3% year-on-year, compared with 1.2% growth for national brands.
FedUp Foods has also been investing in its manufacturing infrastructure.
In April 2025, the company officially opened its third manufacturing facility at a renovated 130,000 sqft site in Wilmington, North Carolina.
The facility complements its existing operations in Marshall, North Carolina and Erwin, Tennessee and was established to increase production capacity and support new product categories.
The company's 2025 benefit report also highlighted that its workforce had nearly doubled, reaching 180 employees across the US by the end of 2024.
The Wilmington investment is expected to increase overall production capacity by approximately 27% once it is operating at full capacity.
As a certified Benefit Corporation, FedUp Foods also incorporates environmental and social considerations into its operations, including regenerative ingredient sourcing and a commitment to achieving net-zero emissions by 2035.
CEO David Gray said: “We’ve always believed a drink can be good for the people who buy it and for the planet it comes from and that you shouldn’t have to pick one."
Shelf-stable lets us take that belief much further than we could from the refrigerated aisle alone. I see a future where store brands set the standard for functional beverages and I want FedUp Foods to be the reason why.
