GLP-1 drugs are reshaping nutrition, beauty and foodservice — and Gen Z is leading the way

By Emily Letton | Published: 21-Apr-2026
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New Acosta Group research reveals a powerful halo effect beyond weight loss, with GLP-1 users driving demand for high-protein foods, targeted personal care products and nutrient-dense restaurant menus

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The rise of GLP-1 medications is generating far-reaching behavioural shifts that extend well beyond weight management, according to new research from Acosta Group.

The company's proprietary GLP-1 shopper study, conducted in February of this year among more than 2000 US adults, including 213 current GLP-1 users, points to a sweeping "halo effect" that is redefining consumer priorities across food, nutraceuticals, personal care and foodservice.

Nutrition priorities shift toward protein, fibre and gut health

GLP-1 users are substantially reforming their grocery baskets.

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