At Vitafoods Europe 2022, natural astaxanthin supplier AstaReal will focus on ingredient solutions that address current consumer concerns. Preventive health measures and immune support continue to be of major importance for people worldwide, as these pandemic-driven trends continue to grow. The same applies to demand for plant-based and personalised diets.
With its AstaGummy Boost, which delivers antioxidants in the particularly easy to swallow gummy format, and vegan softgel capsules, the company is tapping into additional target groups in order to meet the needs of consumers.
The company says its AstaReal astaxanthin serves several current trends at the same time: Derived from the microalga Haematococcus pluvialis, astaxanthin is a natural carotenoid and sustainable nutrient that aligns with plant-based product trends. Microalgae supply fish and krill with astaxanthin and omega-3 fatty acids, yet are a sustainable as well as vegan alternative to both.
In addition, AstaReal astaxanthin is supported by more than 70 human clinical studies reportedly demonstrating numerous benefits for the growing demographic of healthy agers. Its structure enables natural astaxanthin to target free radicals in the inner and outer layers of cell membranes, thus protecting cells and their mitochondria from oxidative stress. In doing so, the ingredient can boost muscle endurance, counteract fatigue, reduce inflammation, improve skin texture and enhance capillary blood flow in the eyes, as well as the brain.
The company can offer natural astaxanthin as algal biomass, a cold water-dispersible powder, or oil extract. Diverse processing options and possibilities allow for the combination of astaxanthin with other ingredients, such as vitamins, minerals, pro- and prebiotics and plant extracts, in liquid shot, soft gummy, sachet or capsule format.
Peter Ahlm, Marketing & Sales Manager at AstaReal, says: “Stable immune health, plant-based or personalised nutrition are all topics that are driving consumers and thus our customers. People are more willing than ever to look closely at ingredients that help them achieve their holistic health goals. At the same time, they are demanding sustainable products as they are considered better and healthier. With natural astaxanthin in its many different delivery formats, we can meet these demands in the best possible way.”