British healthcare company Haleon has partnered with Hologram Sciences, a company backed by Royal DSM.
The two companies are teaming up to apply personalised-nutrition solutions from Hologram Sciences to Haleon’s portfolio of wellness products, which spans categories like vitamins, oral health, respiratory health, digestive health, and pain relief.
The new partnership will see the healthcare groups working together to create and experiment with new, consumer-centric and outcome-driven personalised wellness concepts.
The partnership with Hologram Sciences will enable us to discover more consumer-centric and agile approaches to provide personalised experiences
The statement continued: “Together, the companies will explore commercial opportunities in the United States focused on consumer unmet needs by finding meaningful ways to address them under Haleon’s world-leading brands.”
Haleon was established in 2022 as a corporate spin-off from GSK. The health company has a range of products focused on oral and respiratory health, general pain relief, minerals and vitamins and digestion relief. Some of its brands include Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins.
Andrea Barath, Senior Director at Haleon, said: “The partnership with Hologram Sciences will enable us to discover more consumer-centric and agile approaches to provide personalised experiences for our consumers as they navigate their wellness journeys and aspire to maximise their healthspan.”
