Epi Ingredients drives innovation with SoFlexi

New highly versatile yoghurt-based finished product concept

Epi Ingredients, the dry ingredients division of dairy co-operative Laïta, and one of the world’s dairy ingredients experts, is proud to introduce SoFlexi, the first concept of a series poised to grow in the coming years.

Designed to showcase the company’s application expertise and dairy ingredients know-how as well as to promote the use of EPILAC Lowfat Yogurt Powder 48 in new product developments, SoFlexi was created with the end-consumer in mind.

“SoFlexi is a powdered mix that allows consumers to create fresh yoghurt-tasting snacks at their convenience.

Whether they are in the mood for a drinking yoghurt, some ice cream or an acid drink, they can indulge almost instantly thanks to SoFlexi!” reveals Mathieu Lucot, Marketing Manager at Epi Ingredients.

“But the goal for Epi Ingredients is not to sell the concept. Our objective with SoFlexi it is to drive innovation and help our customers visualise what they can do with our ingredients, all the way from the bulk ingredient to actual CPG marketing,” he explains.

SoFlexi is the first concept of the range SoUnik, designed to showcase the unique characteristics of Epi Ingredients’ product offering. Other concepts will soon be added to this range to get manufacturers excited about new healthy indulgence developments featuring the company’s ingredients and that will satisfy consumers’ cravings for both taste and well-being!

More about SoFlexi

SoFlexi comes in individual pouches containing 40g of a powdered mix made of only five ingredients and including EPILAC Lowfat Yogurt Powder 48.

To cater to consumers who are always pressed for time and looking for convenient, “on-the-go” snack options, SoFlexi has been developed to allow quick and easy transformation into one of three products:

  • blend it with ice cubes and milk to get an instant milk shake
  • simply mix it with water for a delicious and convenient drinking yoghurt
  • add your favourite fruit juice and you’ve created a tasty acid drink!

Regardless of the chosen application, EPILAC Lowfat Yogurt Powder 48 brings natural acidity and a pleasant yoghurt flavour, as well as a smooth creamy texture to the end product.

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