KleurCraft (Stand A3) of the Netherlands, introduces natural colours and customisation expertise at next month’s HI Europe in Amsterdam.
Bringing strong visual appeal to food and beverage applications, KleurCraft’s range of shades in the red, orange and yellow colour palette allows manufacturers to specify the precise colour they require in a clean label food.
At Stand A3, the team of colour experts will present the colouring food range in vivid and healthy beverage prototypes to demonstrate their natural colour appeal. With a neutral flavour base and suitable for a range of pH values, the KleurCraft colour range offers intense and stable solutions for applications including beverages, dairy, bakery and confectionery.
KleurCraft will also present its new Colour Selector. Hosted at the new KleurCraft website, www.kleurcraft.com, this is an additional colour specification tool to help manufacturers identify, select and optimise the perfect colour for their requirements. New product developers can access the resource for prototype creation support and work with the KleurCraft research and development team to fine tune requirements for product innovation.
Campbell Cooper, General Manager at KleurCraft, said: ‘At KleurCraft, we take great pride in our flexible and responsive approach to colour development. Because every customer and every product is different, we embrace this uniqueness by matching our natural ingredients to our customers’ precise specifications, rather than expecting our customers to compromise their product vision. An appealing colour from a natural source is a key differentiator for any food and drink product and, for many consumers, can be the deciding factor in the buying decision.’
