Have your say in State of the Sport & Active Nutrition Industry Survey from Bridge2Food

Bridge2Food is running a survey to gauge views on the current state of active & sports nutrition sector, and discover the issues that are most important to you

Bridge2Food, the international food industry networking company, is running a state of the industry survey to gauge views on the current state of active & sports nutrition sector, and discover the issues that are most important to you. To take part, click here by 24 May 2017. Share your views on economic performance, innovation, new products, opportunities for growth and challenges ahead.

The Sports Nutrition market is forecast to grow at an average of 8-10% year on year by the end of 2021 according to Euromonitor International. The global value for sports nutrition in 2016 was $11.9bn with $1.2bn added in 2016. Growth reflects the extension of sports nutrition into the mainstream to an audience interested in the social, physical and health benefits of exercise, nutrition and an active lifestyle.

Growth reflects the extension of sports nutrition into the mainstream

However, as the consumer base broadens, the sports nutrition industry needs to better understand how to approach and target consumers that span performance and health orientated goals, including those that want to gain muscle mass, improve endurance, or just eat healthier.

The results of the survey will be presented at the 7th Sports & Active Nutrition Summit 2017, 12-14 June, Amsterdam (The Netherlands), Europe’s largest annual sport and active nutrition industry and networking platform with 200+ participants bringing together the food, dairy, beverages, bars, bakery & confectionery, sports, weight management, supplements, and general health industry. Click here for more information.

The unique format of the Summit led by Nick Morgan, Sports Integrated and Dr Adrian Hodgson, Nutrition Innovation Consultant, will look at the exciting challenges ahead as it covers the changing landscape of the active nutrition market: where are we now and what will the industry look like in three to five years? Will it be more consolidated; will the market shift to mainstream customers and how do we ensure we are well positioned for future growth?

Dr Adrian Hodgson, said, "The sport nutrition category is undergoing a shift; influenced by the changing landscape of sport, greater complexity in consumers' diets and a diversity of products on the market from adjacent categories. The types of exercise and the demands on the body have also changed, meaning that the needs of consumers are not just limited to traditional needs such as performance and muscle.

Types of exercise and the demands on the body have changed, meaning that the needs of consumers are not just limited to traditional needs such as performance and muscle

Instead, consumers have both mind and body needs and goals. Sport nutrition products of today must fit these evolving needs. The challenge is to understand consumers' lifestyles, exercise and food behaviours to innovate fit for purpose products that are based on solid scientific evidence. Exploring new themes, trends and science enables new perspectives to challenge the current norm for the future of the sports nutrition category.”

As an incentive, all named entries will be entered into a prize draw to win $150 voucher to select a piece of unique art made by a 3D printer from www.shapeways.com. Or get a free ticket worth €1,500 to 7th Sports & Active Nutrition Summit - click here, or another Bridge2Food Summit on Protein Foods - click here, or Healthy Ageing - click here.

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