How nutraceutical companies can leverage packaging to disrupt, differentiate and win in a crowded market

TricorBraun releases new report describing how packaging can help brand owners enhance the consumer experience and drive loyalty

Rigid packaging leader TricorBraun has released a new report addressing challenges faced by nutraceutical brand owners and how they can drive consumer loyalty through packaging functionality.

Consumer concerns about rising healthcare costs, a focus on preventive care and a greater desire for balance and wellness are just a few of the factors contributing to global nutraceutical sales, expected to reach $278.96 billion by 2021.

In the white paper, "Using Smart Packaging Strategy to Break Through the Nutraceutical Noise," TricorBraun outlines

  • consumers' changing lifestyles and generational attitudes that contribute to the nutraceutical industry's rise
  • factors leading to shelf confusion for consumers and headaches for nutraceutical marketers
  • examples of how companies used smart packaging as a solution
  • packaging challenges and considerations specific to the nutraceutical market, including functional preferences, regulatory compliance and online purchasing.

"The nutraceuticals industry is experiencing incredible, healthy growth, but with that comes a host of challenges to stand out in a crowded market," said Becky Donner, Senior Vice President of Design and Engineering at TricorBraun and the white paper author.

"For wins at shelf, nutraceutical brand owners can drive consumer loyalty through packaging functionality that meets consumer preferences and enhances the consumer experience. It's all about developing the right packaging, the right way, at the right place, at the right cost and on time so you can stay focused on what's inside the package and one step ahead of consumer needs."

Download a complimentary copy of TricorBraun's white paper here.

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