LIVE FROM HiE: Show opens with record attendance
The show welcomes the food and beverage industry for three days, under one roof, in Amsterdam
HiE opened on 2 December with record attendance, highlighting the importance of the health and natural ingredients and wellness and nutrition industries.
With today’s consumers aware more than ever before of what they eat and increasing demands on costs, HiE, organised by UBM Live, offers a platform to gain unique insight into new processes and technologies, industry trends, consumer needs, cost reduction, food safety, traceability and sustainability.
Natasha Berrow, Brand Director, Food ingredients Global, said: ‘The feedback from the exhibitors and visitors this year has been remarkable. The health ingredients industry is growing exponentially and that can be seen by the growth of the show.
‘2014 has so far been our largest Health ingredients Europe, and also the most innovative show that we have produced. The sheer number of people at the fair, plus the energy in the halls on day one, was an affirmation of the success of the show.’
From 2-4 December, HiE will provide multiple platforms to experience, taste and discover what the future of the health and natural food ingredients industry will bring.
Along with 500+ key industry exhibitors such as Roquette, Beneo, Nexira, Kerry, DSM, Naturex and Cargill, HiE also hosts an exceptional education programme through Innovation Tours, Industry Insight Seminars, a New Product Zone, Discovery Tours, covering topics such as weight management, sugar and salt reduction, protein alternatives, sustainability and natural ingredients, among others.
