Nootropics, sports shots and organic magnesium from sea lettuce are all nominees in this year’s 2nd Bridge2Food Sports and Active Nutrition Awards.
The awards celebrate the innovators creating the next generation of categories, products, beverages and ingredients for health conscious consumers.
OmniMind is nominated for developments within the Nootropics category – defined as supplements that improve cognitive function and brain health.
Omnimind consists of 12 different ingredients which work together to improve mental performance.
Caffeinated with green tea and sweetened naturally, TruEnergy Sport Shot is a pre-workout drink infused with 10 vitamins, antioxidants and five electrolytes from coconut water.
It is a sports energy shot to boost focus, energy and performance, targeted at Millennials who live an active lifestyle and athletes of all levels, from olympians to intramurals.
Royal Green Magnesium is the first product in the world that delivers Magnesium in certified 100% organic form. It comes from a special sea lettuce do does not deliver Magnesium citrate, bisglycinate or oxide, typical of synthetic Magnesium.
A vegan product, the magnesium comes from nature and is processed in the body as food.
According to Euromonitor International, the Sports Nutrition market is forecast to grow at an average of 8–10% by the end of 2021.
The global value for sports nutrition in 2016 was $11.9bn. Growth reflects the extension of sports nutrition beyond the bodybuilder to an audience interested in the social, physical and health benefits of exercise and nutrition.
Gerard Klein Essink, Director of Bridge2Food, said: “These are exciting times in the sports nutrition industry as consumers adopt healthier lifestyles across all life stages and traditional retailers allocate more shelf space to active nutrition products and drinks.”
“Our awards recognise and celebrate those meeting this growing demand with innovation and imagination.”
The awards are part of Europe’s largest and leading 7th Sports and Active Nutrition Summit 2017 (12–14 June, Amsterdam).
This event brings together more than 200 experts in sports, weight management, nutrition, health food, beverage and bars industries to discuss latest innovations in ingredients, products, business and markets.
Award finalists and winners benefit from global marketing exposure through Bridge2Food’s online community of 40,000 food specialists, its website, newsletters to 28,000 subscribers, media partners, marketing and public relations.
Best New Category Development: awarded to a company that has created a new category or made significant changes to an existing category
Best New Sports and Active Nutrition Product: awarded to a new disruptive product.
Most Novel Ingredient: celebrates new ingredients that are truly innovative and offer measurable benefits.
The expert panel of judges includes:
- Colinda Hoegee, Holland and Barrett Benelux;
- Claire Nuttall, The Brand Incubator;
- Robert Walker, Voff Science; Asker Jeukendrup, mysportscience;
- Pieter-Paul Verheggen, Motivaction.
The closing date for entries is 30 April 2017 when the expert panel of judges will select a shortlist of finalists. The winners will be announced on 13 June 2017, at Bridge2Food 7th Sports and Active Nutrition Summit in the Netherlands.