Natreon transitions to direct distribution of Sensoril ashwagandha ingredient

Natreon, a leader in Ayurvedic ingredient research and innovation, announced that it has established direct sales activities of its Sensoril® ingredient in the US market effective immediately

Natreon will now provide direct sales, service, support and comarketing to its customers that formulate with Sensoril in the supplement, food, beverage and personal care products industries.

“This transition allows us to align our product innovation, clinical research, and consumer awareness programmes directly with the needs of our customers,” said Bruce Brown, President of Natreon.

“Furthermore, we believe there is value in improving operational efficiency as well as connecting customers directly to Sensoril and take them on a journey of how Sensoril is sourced, its unique adaptogenic health benefits, and organic/non-GMO attributes."

"Moving to a direct sales and distribution model will allow our knowledgeable, world-class team to leverage its expertise and foster closer customer relationships.”

During a period of 20 years, Natreon has established strong relationships with leading manufacturers and formulators in the natural products industry. The company believes this strategic change will help it better meet the needs of its customers and provide streamlined order fulfillment, improved service and support, and greater transparency into the supply chain."

Now, the full portfolio of Natreon ingredients is available for purchase directly from Natreon in the United States, including

  • Sensoril Ashwagandha
  • PrimaVie Purified Shilajit
  • Capros Heart Healthy Superfruit
  • AyuFlex Vegetarian Joint Support
  • Ayuric Healthy Uric Acid Support
  • Crominex 3+ Chromium.

Natreon has been working to notify all customers of this exciting change and is committed to making this a smooth and seamless transition.

Customers in international markets will continue to work with Natreon’s distribution partners: Chemroy (Canada); DKSH (Europe-West); Hermes (Europe-East); Newcorp (South America); and Transchem (Australia).

Like this story? Subscribe to Nutraceutical Business Review magazine for incisive analysis, the latest news and expert-written articles from the functional food and drink industries. For more information click here.

Companies