Nexira launches NutriBeauty for anti-ageing, skin and hair care

The beauty-from-within range is designed for a synergistic care routine, in combination with topical products like creams, serums and lotions

Nexira has launched the NutriBeauty range for the nutricosmetics industry. The line addresses market segments including skin care, youth, anti-ageing and hair & nail care.

The global nutricosmetics market has experienced massive growth in the past few years. It’s currently valued at $5.36 bn in 2020 and expected to reach $8.76 bn by 2027.1

Skin renewal takes place in the hypodermis and dermis, which means topical products, such as moisturising creams, serums, and lotions, which act on the upper layers of the epidermis, have limited impact. Nutrients provided by orally ingesting supplements, Nexira says, act from the inside within the deeper layers of the skin.

The company’s nutricosmetics are therefore generally formulated to act in synergy with beauty routines. This inside out action aims to visibly optimise the appearance of skin by impacting the dermis through the oral intake of nutrients, while protecting the epidermis with the use of topical care.

A key claim of the NutriBeauty range is improved luminosity, with the Glow & Beauty line providing solutions for antioxidant protection and correcting imperfections.

For younger and smoother looking skin, the Youth & Prevention line provides natural ingredients the company says will improve firmness and elasticity and encourage cell regeneration.

Through the Hair & Nails Care line, the range offers ingredients that strengthen tired hair and weak nails.

In recent years, there has been a growing enthusiasm for ethical and sustainable consumption. Consumers have shown an increased awareness of origins, and how products are sourced and manufactured. Nexira is strongly committed to responsible sourcing and traceability.

Cactinea, the company’s flagship ingredient derived from prickly pears, is the result of a long-standing partnership with Tunisian farmers. This relationship reportedly guarantees certified origin and a reliable supply chain. The company says its natural and gentle extraction process preserves the nutritional quality of the fruit.

Nexira is also aiming to address “the desire for emotional and sensory consumption”. Its hibiscus extract imparts a pink to purple colour with a fruity, tart flavour, for what the company calls an intense sensory experience.

There is also an increasing demand for minimally processed natural products, including plant-based supplements. Nexira offers a range of certified organic, vegan and non-GMO ingredients.

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