OptiBiotix extends East European sales of GoFigure with distribution partner Extensor

Published: 30-Mar-2020

OptiBiotix has established a pipeline of microbiome modulators that can impact on lipid and cholesterol management, energy harvest and appetite suppression

OptiBiotix, a life sciences business developing compounds to tackle obesity, cardiovascular disease and diabetes, has announced changes to its distribution agreement with Extensor Robert Buczek to enable the supply of its GoFigure consumer product range to additional countries in Eastern Europe.

The territory extension grants exclusive rights to Extensor to distribute the weight management solution in the Ukraine, Estonia, Lithuania, Latvia, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Turkmenistan, Armenia, Azerbaijan, Georgia, Belarus, Moldova and Russia.

The award-winning GoFigure range, which includes meal replacements, mueslis and flapjacks, incorporates SlimBiome technology to help promote the feeling of a longer-lasting fullness through its trimechanism approach.

By modulating the microbiome, the science-backed innovation stimulates the growth of healthy bacteria and supports the effective metabolic breakdown of carbohydrates and fats.

Dr Frederic Narbel, Managing Director of the Prebiotics division at OptiBiotix, commented: “We are very pleased to strengthen our partnership with Extensor to distribute our GoFigure range beyond Poland. As a reliable and trusted commercial partner, the company is exceeding in its sales of GoFigure with a commitment that’s commendable."

"In turn, this represents a positive evolution of our partnership, further increasing the global reach and value of our portfolio of health and well-being solutions.”

Extensor, an exclusive partner of OptiBiotix in the region, has been operating in the health and wellness sector for more than 20 years.

Since last May, the well-known brand has supplied the Polish market with GoFigure and SlimBiome products through multiple wholesalers and online retail channels, including the newly launched platform, Domo, in the Ukraine.

The company continues to work with market-leaders in the whey protein industry and boasts an extensive distribution network across Eastern Europe.

You may also like