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Rousselot has introduced Peptan Marine collagen peptides at the virtual Beauty & Skincare Formulation Conference 2021. Sourced from wild-caught marine white fish and certified by the Marine Stewardship Council (MSC), the product is aimed to help beauty and nutrition brands differentiate and expand their portfolio of nutricosmetics and dietary supplements.
The launch comes as a rising number of consumers are looking for fish collagen beauty and dietary supplement products, Rousselot says, with 84% of people showing a clear preference for fish collagen and 51% willing to pay a premium price for these solutions.2Sustainably sourced marine solutions are gaining in popularity, with new product launches with collagen sourced from wild-caught ocean fish rising by 70% between 2018 and 2019.3 People with specific dietary requirements, like pescatarians or those that don’t eat certain types of meat for religious reasons, are also accelerating growth in this space.
Featuring the MSC blue label, Peptan Marine addresses the emerging consumer interest in and preference for sustainable and fully traceable fishing practices. The non-GMO collagen peptides are also compliant with EU and US regulations regarding antibiotics, hormones, preservatives, heavy metals and toxins, and hold IFS and HACCP production certifications. 4
“Balancing the use of farm-raised and fully traceable wild-caught fish collagen can help ensure the sustainability of our oceans and allow brands to tap into the growing aquaculture and marine collagen markets,” said Dr Sara De Pelsmaeker, Global Business Development, Rousselot Health & Nutrition.
References
1) Global Gelatin Market Insights Forecast to 2026, Calibre Research, 2020
2) Ipsos for Rousselot 2019, N=766 collagen users (US, UK, France, Chine, Brazil and Japan)
3) Innova Market Insights
4) Learn more at rousselot.com/health/about/safety
