Synergy Flavours launches ruby chocolate flavour

Synergy Flavours, leading global flavour expert, is delighted to announce the launch of its newly developed Ruby Chocolate flavour to add to its wide range of chocolate flavour profiles

Having made its first appearance in the UK market at the end of 2016, Ruby Chocolate is made using a unique type of cocoa bean with a particular process to give the pink colour and deliver a taste that is described as ‘sweet yet sour’ as it has very little of the cocoa flavour traditionally associated with all other types of chocolate.

This unique new chocolate flavour is said to tap into a new market need, going beyond what can be offered by milk and white chocolate.

It is set to create a buzz amongst the 18-34 year old demographic who are increasingly looking for food and ingredients that are both visually satisfying and offer an exciting flavour experience.

The Ruby Chocolate flavour captures the unusual juxtaposition of sweet and sour with creamy mouthfeel and fruity notes. With the addition of this innovative new profile, Synergy’s chocolate flavour range stands out from the crowd.

Hugh Evans, Marketing Manager for Europe and Asia at Synergy Flavours, comments: “We are delighted to be able to offer a versatile Ruby Chocolate flavour that can be used in a range of applications from bakery to sports nutrition. It was important to us to be able to develop a flavour and bring it to market as soon as possible after the UK launch of the first ruby chocolate bar by Fortnum and Mason in April of this year."

"Our team of flavourists were able to use sensory analysis results directly from ruby chocolate itself, resulting in them being able to capture the most authentic flavour possible."

"This is the first time since white chocolate was introduced in 1930 that there has been a new chocolate flavour on the market and we are certain that this is going to help drive growth product in the bakery, desserts, confectionery and sports nutrition markets for many years to come.”

Synergy’s new Ruby Chocolate adds a signature flavour to a range of market applications including cakes, desserts and sports nutrition beverages.

The new Ruby Chocolate flavour will be promoted in early Autumn, ready for manufacturers who are considering Valentine’s Day 2019 and will also feature as a key profile in the Synergy chocolate range, which includes milk, white, dark and cocoa chocolate profiles.

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