The world’s biggest import market for wheat makes sophisticated demands on the quality of flour

Published: 8-Feb-2017

Some 200 representatives of the Egyptian milling and flour processing industry visited Cairo (Egypt) for a day in November 2016

They were the guests of Mühlenchemie, the specialist in flour improvement and flour fortification, on the occasion of its Second Mühlenchemie Conference, organised together with the laboratory equipment manufacturer Brabender.

Representatives of mills, pasta manufacturers, industrial bakeries and government research institutions gathered to inform themselves on the latest findings and possibilities of enhancing quality in the flour industry.

Internationally acknowledged experts spoke on the main theme of the conference: “Flour quality requirements for now and the future”.

The papers offered the participants new information and ideas concerning current changes and challenges in the industry, such as flour improvement, the use of enzymes, pasta production and prolonging the freshness of bakery products.

The eminent keynote speakers included experts from Mühlenchemie and Brabender and also Dr Mahmoud Riad, Managing Director of North Cairo Flour Mills. Individual examples of success gave the participants valuable insights into the practical use of flour improvers.

Egypt is the world’s biggest importer of wheat. Mühlenchemie has been active in this market for more than 20 years and is the leading player in the field of flour treatment.

“Our intention in organising this conference is to strengthen our direct contacts with existing and potential customers and discuss the wealth of new findings in the theory and practice of flour improvement. We regard the meeting as an important part of a network that will make a valuable and lasting contribution to shaping the future of the milling industry,” says Daniel Wiebe, Regional Sales Manager Egypt, Sudan & Libya at Mühlenchemie.

Through Mühlenchemie’s co-operation with the agent Elrana Group and its direct presence on the spot in the person of an employee of its own responsible for technical support, customers benefit by transparent terms and conditions and the company’s years of experience in the Egyptian market.

Mühlenchemie is one of the world’s leading companies in the field of flour treatment and flour fortification.

The firm exports its products to more than 120 countries and maintains a close relationship with more than 1500 mills around the globe.

Egypt is the world’s biggest wheat importer and therefore an important market for the German company. Mühlenchemie has been represented in the Egyptian market for 20 years, and since 2016 it has been co-operating with Brabender GmbH & Co. KG, a well-known manufacturer of laboratory equipment from Duisburg, Germany.

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