Unilever taps functional food market with OLLY acquisition

The California-based company makes gummy vitamins and supplements and sells protein powders and snack bars

Unilever, the global consumer goods giant, has signed an agreement to acquire OLLY Nutrition, a premium US-based wellbeing business in the vitamins, minerals, and supplements (VMS) category.

Amanda Sourry, President of Unilever North America, said OLLY’s focus on making nutrition delightfully easy aligns closely with Unilever values and continued commitment to improving people’s wellbeing

“We are delighted to welcome OLLY Nutrition to our portfolio of brands. OLLY is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty & Personal Care and Foods & Refreshment," she said.

Based in San Francisco, California, and established as a B Corp, OLLY Nutrition's business revolves around the concept of making nutrition delightfully easy as it believes good health is the foundation of happiness. OLLY is known for its range of gummy vitamins and supplements, but the company also sells protein powders and snack bars.

Eric Ryan, co-founder of OLLY, said: “We are thrilled to work with Unilever to grow the OLLY brand and amplify our mission, culture and commitment to helping people feel happy inside out.”

Upon completion of the transaction, OLLY will continue to be based in San Francisco and managed by Eric Ryan, who will assume the role of Chief Growth Officer, exploring further opportunities in the health and wellbeing area.

Gerry Chesser, current COO of OLLY, who will take on the role as CEO.

Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.

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