A consumer-insight approach to innovation
At Vitafoods Europe 2026, Nutrisun showcases three insight led supplement concepts and enhances its CDMO offer with ready to market solutions and inspiration driven concepts powered by consumer insight.
Rooted in consumer understanding and market intelligence, NUTRISUN will unveil three inspiring concepts all centred on the theme: being the best version of yourself. Each concept translates real consumer needs into tangible, premium supplement solutions that help brands stand out in an increasingly competitive nutrition and health market.
With more than 30 years of CDMO expertise in nutrition and health, NUTRISUN has built strong knowhow in powder galenics and consumer centric formulation. This experience enables the company to transform insights into meaningful products, balancing scientific credibility, efficiency, and sensory excellence. From premium ingredient sourcing to formulation and industrialisation, Nutrisun supports partners at every step of the development ensuring quality and differentiation.
Three concepts showcased at Vitafoods Europe 2026
At Vitafoods Europe 2026, Nutrisun will present three concepts that embody this approach. The first, Find Myself, responds to the growing mental load experienced by modern consumers. With 67% of women reporting a high level of mental load1, this comforting powdered supplement is designed to support focus, mental clarity and emotional balance. In a black sesame flavour, this food supplement is meant to be mixed with almond or cow’s milk. It turns a simple break into a moment of realignment, helping ease mental load. Powered by SelectSIEVE Zen by ROELMI HPC, clinically shown to promote mental relaxation even during periods of high mental load, the concept helps calm the mind and sharpen focus without causing drowsiness.
The second concept, Eternal Beauty Sleep, explores the connection between rest, recovery and visible wellbeing. With 63% of consumers stating that sleep plays a central role in their beauty routines2, eternal beauty sleep is a powdered night-time beauty ritual designed to support skin beauty during sleep. To be enjoyed hot or cold, this hibiscus and lychee flavoured supplement transforms the evening moment into a comforting ritual of self-care, just like a skincare. Powered by upcycled actives and science-backed, DAMASTY by ROBERTET and BeGrape™ Original by GROUPE BERKEM, the formula helps optimise nighttime recovery to reveal radiant and glowing skin by morning.
The last one, Quiet energy responds to another widespread challenge: mental fatigue at the end of the day. With 72% of adults reporting that mental fatigue interferes with daily life, especially in the early evening3, this concept offers a smarter approach to energy. Designed for the “second day”, Quiet Energy is a powdered mental energy solution to be enjoyed in sparkling water for enhanced sensory experience. In a refreshing calamansi flavour, it delivers a vibrant experience without overstimulation. Powered by ZYNAMITE by NEKTIUM clinically studied to reduce mental fatigue and provide fast, long lasting mental energy within 30 minutes, without caffeine or sleep disruption. It helps consumers stay energised while remaining calm, patient and present, fully connected with their loved ones, thanks to a healthier alternative to caffeine.
New development offers
Alongside these three concepts, NUTRISUN now introduces two additional offers to complement its custom made offer: ready to market solutions for faster launches while maintaining strong differentiation, and inspiration driven concepts powered by consumer insights to anticipate future trends and enable fast customisation. All three development offers are backed by full service support, strong expertise in powder formulations and premium ingredient sourcing. NUTRISUN reinforces its commitment to help brands create products that resonate with consumers and perform in real markets.
Sources:
1 : Ifop, 2025
2 : NielsenIQ, State of Beauty Report, 2025
3 : AASM survey, US adults 2025