NXT USA and its partner Laila Nutra have announced they will co-exhibit at Vitafoods Europe 2026, taking place May 5-7 in Barcelona, Spain.
Together, the companies will present a portfolio of differentiated, science-backed ingredient solutions designed to help supplement brands stand out in an increasingly competitive global market.
The pair said in a statement that their combined presence reflects a "shared commitment to developing clinically substantiated ingredients that deliver measurable, real-world outcomes in global markets."
"We're excited to be in Barcelona with Laila Nutra and connect with forward-thinking Brands from around the world," said Eric Anderson, managing director of NXT USA.
"The industry is moving past fad ingredients and hyperbolic claims and toward demonstrated performance."
Brands want ingredients that not only stand out but also stand up to scrutiny.
"That's exactly where we focus.”
At the show, NXT USA and Laila Nutra will highlight a portfolio of clinically validated, branded ingredients, including the following:
- Xeya Modern Shatavari: a low-dose, standardised shatavari for women's hormonal health, supported by clinical trials showing benefits for hormone balance, reproductive health and menopausal relief
- BluNADBooster: a next-generation NAD+ ingredient, shown in a 2025 study, increases and preserves NAD+ levels by targeting CD38 enzymatic activity. Clinical research reveals improvements in cognitive function, energy and endurance
- Digexin: a unique digestive health solution, clinically proven to support regularity and comfort in just seven days, especially for those on GLP-1 medications
- TamaFlex: a fast-acting joint health ingredient clinically proven to provide noticeable comfort in five days, supported by studies showing both rapid relief and long-term joint benefits.
NXT USA says that it develops its ingredients by combining traditional botanical knowledge with modern scientific validation, anchored in its Four Pillars of Validation: patient-reported outcomes, physician assessments, biomarker analysis and physical measurements.
This ensures the ingredients provide measurable results and real-world relevance.
In partnership with Laila Nutra, NXT USA says it demonstrates how global collaborations can speed up innovation and deliver clinically meaningful solutions to market.
"Great ingredients don't just come from great science — they come from great collaboration," added Anderson.
Our partnership with Laila Nutra is about scaling impact — bringing proven solutions to more brands, in more markets, faster.
Vitafoods attendees are invited to visit NXT USA and Laila Nutra (booth 3G188) to explore formulation opportunities, review clinical data and discover how evidence-based ingredients can elevate product performance and consumer trust.