PharmaLinea has announced the expansion of its hydration portfolio with the launch of two new hydration+ concepts: >Your< Hydramin + Creatine Sticks and >Your< Hydramin + Collagen Sticks.
The brand said the products combine its sugar-free active hydration technology with "two of the most dynamic ingredients in the supplement market today."
Both use PharmaLinea's proprietary AminoAbsorb hydration technology, which utilises amino acid cotransport pathways to enhance rapid absorption of water and electrolytes.
"With the introduction of >Your< Hydramin + Creatine Sticks and >Your< Hydramin + Collagen Sticks, we are strategically extending the >Your< Hydramin Line into new, high-growth lifestyle segments," said PharmaLinea's Strategy Director, Matevž Ambrožič.
By building on the strong foundation of functional, sugar-free active hydration and combining it with targeted, trending ingredients, we are creating more relevant, benefit-driven solutions for today's consumers.
"Today's consumers are increasingly seeking smarter, more efficient products that combine multiple benefits into one simple daily habit."
"Your Hydramin + Creatine Sticks offer exactly that — the product sits at the intersection of two powerful trends: functional hydration and the repositioning of creatine as a lifestyle ingredient," he added. 
The company said that, as brands such as Thorne highlight the benefits of hydration and creatine, these categories are increasingly moving from niche sports use into the mainstream.
Its >Your< Hydramin + Collagen Sticks are a private-label supplement that combines sugar-free active hydration with the benefits of collagen, which Ambrožič said was developed in response to the growing convergence of beauty and nutraceuticals, adding that consumers are "increasingly expecting visible results from within."
Clinical backing
The two concepts are built on the formulation and technology behind >Your< Hydramin Sticks, which were recently evaluated in a randomised, controlled crossover study conducted at the University of Memphis.
"The findings showed encouraging hydration performance of >Your< Hydramin Sticks compared with water, with performance comparable to the sugar-containing electrolyte comparator, while maintaining a blood glucose response closer to water. We are now working towards scientific publication of the full study results," said Maja Orešnik, Science & Research Director at PharmaLinea.
"For PharmaLinea, the completed study represents an important step in building the clinical evidence behind their hydration solutions."
As we expand the line with added creatine and collagen, its foundation remains the same: sugar-free active hydration enabled by our proprietary AminoAbsorb technology.
