The functional ingredient supplier Prinova will be exhibiting at Natural Products Expo West from March 4-6 at the Anaheim Convention Centre, at booth 3144.
At the show, Prinova will showcase its expertise in functional nutrition by presenting delicious, on-trend product concepts that "blend flavour, functionality and clean label appeal."
Why this matters
Consumer demand for functional products continues to grow, with taste being a key factor in purchase decisions.
According to Innova Market Insights, three out of five consumers are actively looking to increase their protein intake compared to last year.
This underscores the need for innovative protein products that provide both functionality and enjoyment.
Additionally, format innovation is essential, as 62% of US adults are currently using or are interested in using vitamin and mineral supplements in gummy form.
At Expo West, Prinova will showcase these trends with concepts aimed at helping brands meet changing consumer expectations while streamlining product development.
Featured concepts at the company's booth will include the Blueberry Tangerine clear pea protein beverage and the Orange Burst gummy multivitamin.
The former features Prinova's Clear Pea Protein technology, delivering a clean, smooth, high-protein RTM drink.
The concept features a naturally flavoured and naturally sweetened profile that highlights vibrant, fruit-forward characteristics and eye-catching natural colours.
It is designed to address the increasing consumer demand for cleaner plant-based protein options.
This concept demonstrates how brands can elevate protein beverages beyond traditional shakes, offering lighter and more approachable flavour experiences.
The Orange Burst gummy multivitamin features Prinova's Multivitamin Market Ready Blend for Gummies, along with natural flavours and sweeteners.
The formulation is designed to simplify the formulation process while providing an exceptional taste and texture.
Prinova states that the concept demonstrates the company's ability to assist brands in quickly capitalising on growing consumer interest in gummy vitamin and mineral supplements.
Dan Force, Vice President of Innovative Products at Prinova, said: "Natural Products Expo West is an ideal venue to showcase how Prinova helps brands translate evolving consumer trends into products that truly resonate on shelf."
"From protein-forward beverages to great-tasting gummy supplements, we're focused on pairing functionality with exceptional flavour."
Our ingredient technologies, market-ready blends and formulation expertise allow our customers to innovate faster while meeting today's expectations for taste, transparency and performance.
Prinova's team of experts will be available throughout the show to discuss ingredient solutions, branded technologies and end-to-end product development support.
Attendees can visit Prinova at Natural Products Expo West, Booth 3144, March 4-6, 2026.