Saanroo has appointed Viral Shah as Senior Business Development Director, North America, further strengthening its technical and commercial presence across the region.
In this position, Shah will oversee strategic business growth efforts across Saanroo's portfolios, supporting key accounts, emerging brands, and innovative partners in the dietary supplements and functional food and beverage sectors. He will act as a technical-commercial leader in North America, converting scientific data into unique value propositions that connect with brand leaders, marketers, and R&D teams.
Shah brings over 15 years of experience in formulation science, product innovation, and commercial strategy across consumer health, OTC, nutraceutical, and CPG sectors. Recently, he led own brand wellness categories at Walmart, where his leadership was instrumental in driving a proven track record of growth through the launch of hundreds of innovative products across omni-channel platforms. Saanroo’s commitment to publishing research and maintaining scientific integrity truly sets the company apart in today’s market,” said Shah. “There is an increasing demand for ingredients that are not only innovative but also clinically validated and commercially practical. I look forward to collaborating with our partners to turn strong science into successful product launches across North America.
With an MS in Pharmaceutical Science and foundational experience in analytical development and formulation within FDA-regulated environments, Shah offers deep technical credibility along with a proven track record of driving market adoption. Throughout his career, he has collaborated closely with branded ingredient suppliers, CMOs, retail buyers, and cross-functional R&D teams, positioning him to understand both the scientific rigor and commercial realities needed for success in today’s nutraceutical market.
“Viral brings a rare combination of scientific depth and commercial execution,” said John Quilter, CEO of Saanroo. “His experience across regulated product development, retail strategy, and ingredient innovation strengthens our ability to support partners with insight that is both technical and practical. His leadership will play a key role in advancing our science-driven approach.”
The Saanroo team will be exhibiting at Natural Products Expo West, March 3–6, 2026, at booth 4263. Attendees are invited to stop by to meet the company’s expanding global team and learn more about its portfolio of clinically validated, science-backed ingredients. To schedule a meeting in advance or explore the full ingredient portfolio, visit www.Saanroo.com.
