Saanroo is expanding its global presence with the establishment of its India go-to-market infrastructure, reinforcing the company’s commitment to delivering clinically researched ingredients, innovative delivery technologies, and science-backed wellness solutions to customers worldwide.
This investment marks the next phase of Saanroo's global growth strategy
The expanded operations enhance Saanroo's ability to provide partners developing the next generation of evidence-based health products with localised commercial support, technical expertise, and market insights. As demand for scientifically validated ingredients continues to grow, the company is investing in regional talent and infrastructure to better serve customers across key global markets.
"This investment marks the next phase of Saanroo's global growth strategy," said John Quilter, Chief Executive Officer of Saanroo. "By expanding our regional capabilities and deepening our presence in key markets, we're positioning the company for long-term growth and strengthening our ability to work more closely with customers and support the future of science-driven wellness."
In October 2025, Gencor rebranded as Saanroo, marking a new era centered on science-backed wellness solutions. As part of this evolution, the company's commercial operations have expanded across North America, Europe, India, Vietnam, and Latin America, and now operate under the Saanroo brand, creating a more unified global organization. The company has invested strongly in its North America and LATAM go-to-market footprint over the past 9 months and is now executing its global expansion plans in the greater Asia Pacific region and Europe.
Mukesh's commercial expertise and deep understanding of the pharmaceutical and nutraceutical industries make him an outstanding addition to our growing global team
To support the continued growth of its India operations, Saanroo has appointed Mukeshkumar Chauhan as Deputy General Manager for India & Southwest Asia.
Mukesh joins Saanroo from Ashland, where he played a key role in establishing and scaling the company's film-coating business in India. He brings more than 15 years of experience in sales, marketing, and business development across the pharmaceutical and nutraceutical industries, with extensive expertise in commercial strategy, customer engagement, and market development.
In his new role, Mukesh will lead commercial initiatives for Saanroo India, strengthening customer relationships, expanding strategic partnerships, and supporting the company's continued regional growth.
I'm excited to join Saanroo at such an important stage in the company's growth
"Mukesh's commercial expertise and deep understanding of the pharmaceutical and nutraceutical industries make him an outstanding addition to our growing global team," said John Quilter. "His leadership will play an important role as we continue to strengthen our business in India and expand strategic partnerships throughout the region."
"I'm excited to join Saanroo at such an important stage in the company's growth," said Mukesh Chauhan. "Saanroo has built a strong reputation for scientific innovation and customer collaboration. I look forward to working with our customers and partners to strengthen relationships, expand our business across the region, and help bring differentiated wellness solutions to market."
Together, these investments create a more connected global organization that integrates localized commercial expertise with Saanroo's global scientific and technical capabilities. With offices across North America, Europe, Asia, and Latin America, the company is well-positioned to support customers with innovative ingredient solutions and advance the future of evidence-based wellness.
