A new proprietary pomegranate extract has entered the beauty-from-within supplement and functional beverage arena: Grantria from Zeus Hygia Lifesciences Pvt Ltd, plus a published study to substantiate its skin-support abilities.
The proprietary pomegranate extract is standardised to total bioactives (as a combination of ellagic acid, punicalagins and punicic acid), and is developed using Proprietary Clean Label ADOP (Advanced Oil to Powder) technology.
Aimed at the nutricosmetics/natural skin health category, Grantria provides nutrients that promote a healthy, natural skin glow, as well as promoting a smoother, more radiant complexion.
Grantria also contains traces of Plant Vitamin C and Zinc leading to synergistic Skin Health benefits.
The rich antioxidants and vitamins in Grantria help reduce the appearance of wrinkles and protect against visible ageing. By boosting collagen production and improving hydration, the unique pomegranate extract helps maintain skin firmness, moisture and elasticity.
A randomised, placebo-controlled clinical study showed that Grantria supplementation for 60 days at a daily dose of 300 mg improved skin health parameters.
In the study, 60 subjects consumed the supplement or placebo and the researchers found that Grantria minimised crow’s feet wrinkles, tactile roughness, and forehead fine lines, as well as improved skin radiance compared with the placebo.
Dark spots and facial Pores can occur owing to Hyper pigmentation and the likely reasons could be ageing, hormonal changes (during menopause) or sun exposure.
Interestingly, the current clinical study reveals that Grantria® oral supplementation significantly reduced facial pores by 4.58% (P<0.001) and dark spots by 2.78% (P<0.005) as assessed using skin topography (Visioscan) at the end of the study compared to its baseline.
The supplement group also demonstrated a significant improvement in skin tone evenness, skin moisturisation, elasticity and firmness compared to the baseline.
In addition, the Grantria® group significantly (P<0.001) decreased crow’s feet wrinkles (48%) compared to the placebo group underlining its anti-wrinkle and antiageing benefits.
Grantria is manufactured in a GMP-certified facility and conforms to the rigorous standards of ISO 9001:2015. Grantria is Clean Label Project certified from the US and also possesses a Health Canada Product License (NPN 80135552).
“Nutricosmetics is an area rich with product development opportunities, such as gummies, stickpacks and softgels, along with conventional tablets and capsules,” commented Arun Kanth, Zeus Hygia cofounder and director.
“The beauty of Grantria is its proven multiple benefits for natural, safe and effective beautiful skin enhancement and overall women’s health.”
In other news, Zeus Hygia Lifesciences announced the opening of its North American headquarters as Zeus Hygia Nutra LLC, a subsidiary of Zeus Hygia India, in Davenport (FL, US).