1. What are the specific "emerging industry needs and future opportunities" that Gnosis is evolving to meet through its brand relaunch?
Gnosis is focused on addressing two key emerging needs in the industry through our brand evolution:
First, Gnosis is leaning heavily into a customer-centric approach, investing significantly in consumer insights to deeply understand the evolving needs and pain points of its partners and end-users. This allows Gnosis to develop innovative solutions that solve today's challenges and anticipate future requirements. By truly embedding the customer perspective, Gnosis can ensure its offerings remain highly relevant and impactful.
Second is an increased emphasis on Corporate Social Responsibility (CSR). CSR has become a critical business imperative, and Gnosis recognizes the importance of integrating this as a core pillar of its strategy. We are partnering with specialized agencies to rigorously measure and quantify our CSR impact, to tangibly demonstrate how our efforts are raising the standard of human health. This CSR-driven focus positions Gnosis as a responsible, purpose-driven leader in the industry.
Additionally, Gnosis continues to prioritize clinical validation as an essential foundation, investing in expanding its Scientific Affairs team to bolster scientific education and transparency. The revamped website serves as a hub to showcase this robust body of research, underscoring Gnosis's commitment to evidence-based solutions.
By addressing these evolving industry needs around customer-centricity, CSR, and scientific rigor, Gnosis is positioned to capitalize on significant future opportunities. This multifaceted approach allows us to stay ahead of the curve, deliver greater value to partners, and solidify our reputation as an innovative, trusted leader in the nutraceuticals and functional ingredients space.
2. Can you explain how Gnosis is enhancing its digital platforms and touchpoints to empower deeper collaboration and co-creation with customers?
We are delighted to announce the launch of Saf-Force, our new customer relationship management tool inspired by Salesforce. Gnosis is one of five Lesaffre business units deploying this innovation, a new platform that marks a decisive step in redefining how we work, connect, and serve our customers. Optimising support is undoubtedly crucial, but it’s also essential to enhance all interactions to create a superior overall customer experience. That’s why listening to the customer at every touchpoint serves as an ultimate learning reference.
With Saf-Force, we are embracing a truly customer-centric and service-oriented model, placing our clients' needs at the heart of our priorities. Our ambition is clear: to become the partner of choice for our customers.
Further, the new Gnosis by Lesaffre website embodies our commitment to customer centricity, thoughtfully redesigned to put the user’s experience at the forefront of everything we do. This digital transformation reflects our evolution from "biotech leader" to genuine "partner" in health innovation—a journey shaped by listening to our customers’ needs and shifting from “Exploring life to improve living” to “Think like Nature.”
By transitioning from ingredient-focused to solution-focused messaging, we've aligned our digital presence with purchasing considerations. Each carefully crafted pathway through the site anticipates questions and guides visitors naturally to relevant answers and opportunities.
The integration of our educational resources throughout the site reflects our commitment to being more than just a supplier—we aim to be your trusted resource and collaborative partner in raising the standard of human health. This reimagined platform represents our ongoing commitment to putting your experience first, laying the foundation for deeper partnerships and shared success in health innovation.
3. Can you talk more about the "three interconnected pillars" (strategy, culture, brand) that have been put in place to transform Gnosis?
Our new brand presence is a key pillar in the Gnosis transformation. It’s about our strategy, it’s about our vision, it’s about our purpose, what we’re doing, and where we’re going.
There was a time when Gnosis was not the easiest organisation to gain insights from. Now, information is freely flowing, and customers feel invited in. This shift in what our brand means to us and how we operate as an organisation has been clearly articulated as part of unlocking our new strategy.
Gnosis by Lesaffre is no longer a legacy brand, identity, or vision. This is now ours: the collective insights, emotion, and intelligence of everyone in this organisation. This brand reflects our people — they feel “that’s me, that’s where I work, that’s what I am proud of.”
It is designed to enable us to connect more deeply with our purpose, so our partners, our customers, and academic collaborators can identify our vision with greater ease and understand why we exist.
This is an opportunity for us to unite the business and our portfolio. We have the strongest product trademarks in the industry. It’s such an important part of our legacy. It’s part of what everyone in Gnosis has been creating these last 10-20 years. We are a premium organisation, and we must act, be, and behave accordingly. Bringing that story to life, giving it real meaning, and creating value from all the science and investments we make. We have a brand that allows us to do that.
It all must work together – culture, strategy, and brand are not silos. Our culture has shaped our brand based on what means the most to our people. We are shaping the new Gnosis together at every level, cultivating the first pillar of our strategy to enable trusted partnerships, allowing customers to navigate the portfolio more easily, and finding new opportunities to advance and enhance their products with our solutions.