Jeff Hilton, BrandHive co-founder and chief marketing officer, has been selected by the Institute of Food Technologists (IFT), a non-profit scientific society for professionals engaged in food science, food technology and related areas in industry, academia and government, to serve as industry expert for IFT Connect’s “Ask the Expert” series as well as “Understanding Marketplace Convergence Trends and How They Impact Your Marketing Strategy,” IFT’s live webinar in April.
IFT Connect “Ask the Expert” Series (23-27 March 2015)
IFT will open a call for questions through its new online community, IFT Connect, which will allow registered IFT members to ask questions of the featured experts relating to their work.
During the virtual session, Hilton will respond to questions and provide industry experience and marketing insight to participants. The new format is a virtual meeting place for IFT’s food science community with the goal of supporting discussions, sharing insights, discussing research and interacting with other members. Register here.
IFT Live Webcast (7 April 2015) at 1:00-2:00 pm (CST)
Hilton will participate in a 60-minute live webcast with co-speaker Luann Williams, Head of Research at Innova Market Insights. Hilton will discuss how convergence trends are shaping the marketplace and how marketers can reach, educate, influence and formulate products to reach both current and future consumers. Webcast guests will be given the opportunity to ask speakers questions during the live event. Register here.
IFT’s online courses and virtual events provide members with practical, relevant knowledge and convenience with access to on-demand webcasts to allow members to connect with industry experts to discuss food science and technology topics.
About Jeff Hilton
Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 36 years of broad-based business experience, including 26 years spent within the natural products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides a vast amount of practical experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.
