Tomato-based heart health supplement is named Finished Product of the Year
Lycored’s Cardi-O-Mato has been named Finished Product of the Year in the heart health category at Vitafoods Europe 2016 in Geneva, Switzerland.
The powerful tomato-based dietary supplement solution, formulated in an easy-to-swallow softgel capsule, beat off stiff competition to impress the panel of expert judges presiding over the Nutraingredients Awards 2016.
Cardi-O-Mato contains specific ratios of six tomato-derived nutrients optimised to support cardiovascular health. Its unique combination — including a 1:1 ratio between lycopene and phytosterols – has been demonstrated in clinical trials to support cardiovascular wellness, help maintain blood pressure within the normal range and to help support a healthy circulatory system. It is approved for sale in Europe, the US and many markets throughout Asia.
In the US, Cardi-O-Mato is sold by Lycored as a finished product via doctors through the company’s Novahue division. In Europe, meanwhile, the solution has just been launched as CardioMato, a new daily food supplement manufactured and marketed to consumers by Vita Healthcare and listed in hundreds of Boots high street pharmacy stores across the UK.
Speaking in Geneva the day after winning the award, Golan Raz, Senior Vice President of the Health Nutrition Division at Lycored, said: 'This has been a huge year for Cardi-O-Mato. With its entry into the consumer market in Europe, and now winning this leading award at Vitafoods Europe, it is clear this is a nutrition solution that has a promising future ahead. Cardi-O-Mato is in tune with consumer preferences in multiple ways — it is natural, extracted from a fruit, easy to take and, above all, highly effective with strong scientific substantiation behind it. We’re thrilled the awards judges at Vitafoods Europe have recognised this strong all-round proposition.'
Maury Eleini, Director of Vita Healthcare, added: 'This award win is richly deserved. Cardi-O-Mato is a nutrition solution that ticks all the right boxes for consumers and it was the obvious choice for our new heart health supplement. I’m not surprised the judges recognised its benefits and the enormous potential it offers to help consumers improve their cardiovascular well-being.'
Cardi-O-Mato contains a synergistic composition of the active compounds found in tomato fruit including lycopene, phytoene, phytofluene, beta-carotene, phytosterols and tocopherols (vitamin E), which have been standardised and optimised to support their heart healthy qualities, with the final composition tested for effectiveness using pharma-grade human trials.