Gadot enters oral care market with mineral ingredients

Gadot’s zinc citrate and phosphate contain 32-43% zinc content with low effect on taste, it says

Gadot Biochemical Industries has announced the company’s mineral ingredients are now available to fulfil demand for toothpastes, mouthwashes, rinses, breath fresheners and gums.

Beyond toothbrushes, the second largest oral care category is toothpaste, followed by mouthwashes and rinses, according to San Francisco-based Grandview Research. Mouthwashes and rinses is a category expected to see invigoration through launches of herbal mouthwashes that are gentler to use.

“Zinc has become a more integral natural ingredient that supports oral health,” said CEO, Ohad Cohen. “It has been shown to exert anti-microbial activity as well as to manage inflammation in the oral cavity. In addition, zinc may reduce and/or inhibit formation of dental plaques and tartar, which can lead to or exacerbate gingivitis.”

Potassium citrate can be used used in toothpastes and mouthwashes/rinses to reduce dentine hypersensitivity in people with sensitivity to hot and cold, as well as to protect against tooth decay, Gadot says.

The company offers zinc ingredients it says can span multiple oral care products – zinc phosphate, gluconate, citrate, and tri potassium citrate. Gadot’s zinc citrate and phosphate contain 32-43% zinc content with low effect on taste, it says. Zinc gluconate is reportedly the form preferable for products requiring high solubility.

“The market has moved significantly beyond teeth whitening as consumers understand that the health of the oral cavity is equally important if not more so than a nice-looking white smile,” commented Cohen.

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