Hermes NutriCaps to launch at Vitafoods Europe 2019

Published: 24-Apr-2019

Hermes NutriCaps are a convenient and smart way to take supplements. Their application is already learned and people can use a machine that is already available in the household

Hermes Pharma, the expert in user-friendly oral dosage forms, will be introducing Hermes NutriCaps at Vitafoods Europe 2019 in Geneva, May, 7-9. Hermes NutriCaps are a new dosage form that provides food supplements in Nespresso-compatible (hard pod) coffee capsules.

Hermes NutriCaps are an innovative and user-friendly way to integrate food supplements in a person’s daily routine. As consumers can now use their Nespresso coffee machine at home to prepare their supplements, preparation and dosing becomes extremely simple, safe and fast. Hermes NutriCaps follow the same protocol as for coffee preparation: lift the lever, insert the capsule, close the lever, place a cup and press the “lungo size” button-that’s it. Supplements are consumed as a hot drink, which is easy to swallow, fun to take and pleasant to taste – in contrast to many other supplements on the market, which come as conventional capsules or tablets. Taking supplements is now very easy – with the potential to become a beloved daily ritual, similar to enjoying a cup of coffee.

Unique in this market, Hermes NutriCaps offer healthcare companies a true first-mover advantage – a product line extension through a brand-new, user-friendly dosage form. Hermes NutriCaps communicate "health" instead of "illness", emphasising the positive aspects of taking supplements. Potential applications of the new dosage form include products for anti-aging & beauty, digestive health, sports, energy & recovery, women’s health and many more.

Hermes NutriCaps are an innovative and user-friendly way to integrate food supplements in a person’s daily routine

For consumers, Hermes NutriCaps are a convenient and smart way to take supplements. Their application is already learned and people can use a machine that is already available in the household. Hermes NutriCaps come in different flavors to suit individual needs and preferences. There are no residues or carry-over effects between coffee and the Hermes NutriCaps drink – and vice versa.

Dr. Detlev Haack, Head of Innovation at Hermes Pharma, said: "As 50% of the population has difficulties swallowing conventional tablets and capsules, supplements must be convenient and easy to swallow, so people enjoy taking them. We believe that Hermes NutriCaps will open a new era of delivering food supplements – and a profitable business for our B2B customers.”

Hermes NutriCaps are a finalist for the NutraIngredients Awards 2019 in the category 'Editors Award for Functional Food Innovation'.

Visit Hermes Pharma at Vitafoods 2019 on booth R170.

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