Inventia launches subsidiary brand for nutraceutical ingredients

The four pillars of Nutriventia's corporate philosophy are trendsetting, transparency, talent nurturing and total responsibility and accountability

Inventia has launched the Nutriventia brand. The brand's initial portfolio of six proprietary nutraceutical ingredients includes: low-dose bioequivalent curcuminoids called TurmXTRA 60N, single-dose all-day vitamin C called C-Fence and taste-masked and water dispersible Boswellia for gut health called bsRx 60N.

Unstain, stain-resistant 95% turmeric granules, CaffXtend, a single-dose all-day natural caffeine and Keto-HiMCT for sustainable energy, complete the initial offering.

The brand will provide differentiated, branded ingredients suitable for applications such as tablets, capsules, gummies, gums, beverage powders and more.

With Inventia’s experience in the pharmaceutical space creating generic-plus products as alternatives to provide health benefits to customers, Vishal Shah, Nutriventia Director, explained that focusing on nutraceutical ingredients was a natural progression.

We have a clear focus to enhance benefits for the end consumer, like converting a product that needs to be administered two to three times a day to a single dose

Shah said: “We realized that our technology platforms are well-suited for many more applications beyond pharmaceuticals, namely in the nutraceutical and food ingredient categories.

“Our analysis of the nutraceutical market further confirmed our belief, which led to our focused activity during the past three years to develop nutraceutical and food ingredients.”

He added: “We understand the science, go-to-market strategy and communications process, as well as the customer base, is quite different from pharma, so we created a separate identity within Inventia. Nutriventia is focused on nutrition by bringing nature and science together for the benefit of both the customer and consumer.”

“We have a clear focus to enhance benefits for the end consumer, like converting a product that needs to be administered two to three times a day to a single dose, improving taste, or creating a specific delivery system,” Shah said.

“We also achieve this by incorporating clean, diet-based inactive ingredients as much as possible, which are product features absolutely necessary for today’s discerning consumers.”

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