Lycored puts ‘cultivating wellness’ at the heart of new brand identity

Lycored has launched a new corporate brand identity that cements its unshakable commitment to well-being and enhances the company’s image globally

The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato.

This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity: Cultivating Wellness.

'Our new slogan represents how we operate as a business but also describes how we are as people,' said Rony Patishi-Chillim, President and CEO of Lycored. 'We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.'

Lycored and its employees are working together to bring the best nature has to offer to consumers, reflecting the company’s comprehensive R&D process, manufacturing capabilities and the scientific know-how that makes its work possible. Lycored’s diverse delivery methods and applications ensure precious natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

As part of Cultivating Wellness, Lycored has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner.

It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bioactives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

This is Lycored’s third logo since the company was founded 20 years ago, and the evolution of its design perfectly reflects how it has adapted constantly throughout the past two decades to serve its customers’ changing needs.

Consumers are increasingly concerned with buying products from companies that they know are ‘doing good’ in the world. Lycored is at the vanguard of this trend, offering natural ingredients produced responsibly from trusted sources that bring clear and tangible benefits to food, beverage and dietary supplement products all over the world. The new brand identity, Cultivating Wellness, will help Lycored to deliver on this commitment now and in the future.

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