Renew Life, empowering individuals to elevate their quality of life through better digestive health, has revealed its inspiring, attractive new logo and package designs.
Renew Life’s comprehensive digestive care product mix includes high-fibre formulas, digestive aids and enzymes, internal cleansing programmes, and their high-potency probiotic line, Ultimate Flora.
'Our mission is to invigorate the Renew Life brand, and create more brand unity across multiple digestive categories,' said Bonnie Cooper, Vice President of Marketing at Renew Life. 'The new packaging reinforces our leadership in digestive wellness, and will continue to help build brand loyalty.'
Renew Life’s new package design features include
- updated Renew Life 'sun' logo
- prominent Renew Life branding
- new, more consumer-friendly brand voice and tone
- better segmentation within categories
- easy-to-understand educational information
- potency guarantee until expiration on every single product.
Renew Life’s new segmentation adds visual devices to improve the shopper experience and better enable consumers to select the best formula for their needs.
The new packaging will debut with its flagship probiotic line, Ultimate Flora, starting this month. Its other digestive supplement categories, including internal cleansing, fibre and digestive aids and enzymes, will show up on store shelves starting in September and October.
For more information, please visit renewlife.com.
