As part of its commitment to increasing awareness of the role of nutrition in the prevention of musculoskeletal conditions, Rousselot has been named official nutrition supporter of World Osteoporosis Day
As part of its commitment to increasing awareness of the role of nutrition in the prevention of musculoskeletal conditions, Rousselot is proud to announce that it has been named official Nutrition Supporter of World Osteoporosis Day.
Led by the International Osteoporosis Foundation (IOF), this annual event for the international bone health community is marked on 20 October each year, and serves to raise awareness of the prevention, diagnosis and treatment of osteoporosis.
Focusing on the importance of nutrition to maintain an active and healthy lifestyle, Rousselot joins the IOF in its activities to promote the maintenance of bone health as a worldwide priority. Rousselot offers a range of scientifically proven collagen peptides to support daily diets marketed under the brand Peptan, which are recognised as safe bioactive ingredients that can provide nutritional support to aid bone, joint and muscle health.
According to the latest estimates from IOF, worldwide, one in three women and one in five men aged fifty years and over are at risk of an osteoporotic fracture, with an osteoporotic fracture occurring approximately every three seconds.
The likelihood of these fractures occuring increases with age in both women and men but the risk can be reduced through a combination of lifestyle changes, including bone-healthy nutrition, and appropriate medical treatment. Alongside calcium and vitamin D, protein ingredients such as Peptan collagen peptides can be extremely helpful to integrate the daily amount of nutrient needed to support bone health.
Judy Stenmark, CEO of the IOF comments: 'I am delighted to welcome Rousselot as nutrition supporter of our World Osteoporosis Day campaign. As a company that is already actively addressing issues that we share as priorities, it represents a new partner of choice within our community. We are excited to reach a wider audience through highlighting the fundamental role of nutrition in bone health.'
Villaume Kal, Managing Director of Rousselot adds: 'It is a great opportunity for Rousselot to join forces with this respected organization and to contribute to this global cause. We are fully committed to preventing and fighting these major health issues.'
'As with calcium and vitamin D, proteins are recognised to be beneficial to bone health: our Peptan collagen peptides in particular have been scientifically proven to support bone, joint and muscle health. Working in collaboration with IOF represents a great opportunity for us to show our commitment in promoting active and healthy ageing.'