Sanofi Korea launches Anlit probiotic supplement for kids

Anlit’s technology overcomes the challenges of flavour and aroma, providing a tasty and healthy solution for children

Sanofi launches a new probiotic supplement for kids in South Korea.

Released, in Costco stores under the global Cenovis Kids brand, the new supplement with a delicious vanilla flavour and teddy bear shape is produced by Anlit Ltd, Israel, and designed specifically for kids.

'We chose to work with Anlit as they have unique dietary supplement solutions designed for children,' says Joo Yuen Park, Cenovis Kids Brand Manager for Sanofi. 'They specialise in making children’s supplements attractive to kids and their parents, helping to improve the child’s health and well-being.'

The global probiotic supplements market has demonstrated an impressive growth curve, with a 13% increase in product launches in 2014 compared with 2013, as tracked by Innova Market Insights. The leading positioning for global probiotic supplements tracked in 2014 were digestive/liver health, immune health and for children’s health.

'Making an ideal supplement for kids is a complicated task,' explains Shai Karlinsky, VP of Marketing and Sales at Anlit Ltd. 'As a father, I’m committed to provide a balanced diet for my kids. But not all children follow a healthy diet. Our job is to help them, and their parents, improve their daily nutrition without compromising on flavour.'

According to Anlit nutrition scientists, the secret to developing a high-quality supplement for children is making sure all active ingredients, especially its formulae containing friendly lactic acid bacteria and prebiotics, deliver promised benefits, yet maintain an appealing flavour that is so important for children.

Anlit’s 'Kidi Bites' technology overcomes the challenges of flavour and aroma, providing a tasty and healthy solution for children. The delicious matrix, with a vanilla flavour and smooth texture, greatly appeals to children and provides a shelf-life of 2 years.

The probiotic Cenovis Kids line is customised for children aged 2 years and older. It is gluten-free, sugar-free, easily chewable and produced with Anlit's proprietary microencapsulation technology that overcomes taste and texture challenges.

It is marketed in cube-shaped units of 20 supplements per blister-pack. Each cube is individually sealed in a foil blister to ensure prolonged stability. The supplement contains no artificial colours or preservatives and is Kosher-certified.


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