Vitafoods Europe 2017: a brave new world

Nutrition industry optimistic despite political uncertainty, survey shows

Political and economic uncertainties have failed to dent optimism in the nutrition industry, research done exclusively for Vitafoods Europe 2017, the global nutraceutical event, has shown.

There has been speculation about the impact that political shocks such as Brexit will have on the industry.

But research by the organisers of Vitafoods Europe (taking place between 9 and 11 May in Palexpo, Geneva) paints an overwhelmingly positive picture, with excitement about consumer awareness and developing markets on the rise.

Visitors to the event were asked how they felt about the future of their businesses in terms of sales performance and profitability.

Nearly nine in ten (88%) said they felt either very positive or quite positive. When the same question was asked last year, 87% said they were either very or quite positive, suggesting that industry optimism has not diminished during the past 12 months.

Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, Informa Exhibitions said: “It’s a sign of the resilience and resourcefulness of our industry that even in a period of political uncertainty, companies are focusing on opportunities rather than problems."

"With consumers increasingly interested in nutrition, markets opening up across the world, and innovative new ingredients emerging, there’s a lot to be excited about. Vitafoods Europe helps visitors understand those opportunities and make the most of them. But there will always be challenges too, and part of our role is to support the industry in meeting them.”