Todd Runestad has joined powerhouse nutraceutical company, NXT USA.
As the brand's new Chief Storytelling Officer, Todd will be responsible for guiding NXT USA's overall tone of voice, while also contributing to the brand's public relations and marketing efforts.
This follows Runestad's 27 year tenure at New Hope Network and SupplySide, where he kept industry members up to date on the latest happenings in the nutraceutical, supplement, vitamin and nutrition sectors.
He was previously the Content Director at both the SupplySide Supplement Journal and Natural Products Insider, while also working as the Editor-in-Chief for Nutrition Business Journal and Engredea Weekly.
Utilising his deep industry expertise and experience, Todd will oversee NXT USA's media strategy, ensuring that the company's Xeya Shatavari ingredient, as well as its TamaFlex and Digexin nutraceuticals can reach more consumers across the globe.
"Better than your above-average marketing director, I’m bringing my deep understanding of nutrition science, raw material and supplement innocations, as well as best practices in top-shelf branded ingredients to old friend Eric Anderson and the team at NXT," stated Todd in a LinkedIn post.