Sweet Victory study shows gum helps diabetics cut sweet snacking by half

Published: 24-Mar-2026
Ingredients Research & Development Finished Product

The new clinical pilot study found that those who chewed Sweet Victory gum reduced their consumption of sugary treats by more than 50%

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Sweet Victory has announced the findings of a new clinical pilot study that investigated whether its functional chewing gum could help patients with type 1 diabetes (T1DM) reduce sweet snacking.

The study was published earlier this month in the Journal of Diabetes Epidemiology and Management.

The gum contains powdered leaves of the Gymnema sylvestre plant, an ancient Indian botanical prized in Ayurvedic medicine for its ability to naturally curb the appetite for sweets.

Sweet Victory's gum formulation temporarily modulates sweet taste perception, helping consumers "strengthen their resistance to sugary temptations."

A new chew

The functional gum market has seen sustained growth during recent years. Brands have released nutraceutical gums with a range of promises, from traditional, established smoking-cessation versions to more fitness- and wellbeing-oriented ones that include vitamins and extracts.

Gitit Lahav, CEO and co-founder of Sweet Victory, spoke exclusively to Nutraceutical Business Review on why the brand was capitalising on the shift: "The functional gum category is evolving from niche wellness claims into a broader consumer wellness segment, with growing interest in formats that make supplementation more convenient and enjoyable," he explains.

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9 out of every 10 participants reported that they had cut down on their sweet intake and lost weight using Sweet Victory Gum.

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