Health and wellness company Thorne has unveiled its nationwide Women's Health Campaign featuring professional ballet dancer, activist and founder, Misty Copeland and actress, Lana Condor.
The campaign centres around what the brand says are two "underexplained" areas of women's health: perimenopause and libido.
Thorne is introducing two new formulations — Perimenopause Complete and Women's Libido Boost — to combat these areas. It says that these products have been designed to support women navigating hormonal transitions with "clarity, confidence and evidence-based solutions."
The company added in its statement that the new campaign reflects its differentiated approach to women's wellness, translating complex biology into evidence-based solutions women can trust.
Copeland and Condor's experiences of perimenopause and libido are illuminated by the campaign's honest exploration of women's wellness journeys at different life stages. The brand says that by bridging its scientific expertise with transformative, real stories, the campaign aims to ensure women feel understood, supported and empowered in their wellness journeys.
"Women are increasingly seeking transparency and real answers about what's happening in their bodies," said Mary Beech, Chief Growth Officer at Thorne.
"At Thorne, everything we do is grounded in uncompromising quality standards, clinically studied ingredients and science-backed formulations."
This campaign underscores our commitment to delivering best-in-class support that empowers women to navigate hormonal transitions with clarity and confidence.
New formulations
Speaking exclusively to Nutraceutical Business Review, Thorne provided details on the ingredient blend used in the two new offerings.
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