Veracity has launched Metabolic Power Protein, a doctor-developed, plant-based protein formulated to support lean muscle development and long-term metabolic health.
Designed for consumers seeking sustained energy, appetite control and metabolic resilience, the product aims to address growing concerns around protein quality, efficacy and safety within the wellness market.
Metabolic Power Protein is enhanced with MyoVera, a patented, clinically studied ingredient from Nutrition21 that has been shown to significantly increase muscle protein synthesis, improving how efficiently the body utilises protein.
"We are excited to partner with Veracity on the first product launch featuring the MyoVera brand," said Jordan Miller, VP of Marketing at Nutrition21.
"MyoVera helps users get more from their protein intake, delivering clinically backed benefits regardless of lifestyle or fitness goals."
According to Veracity, the formulation is designed to support the development of lean, metabolically active muscle — a key driver of energy expenditure and metabolic health.
"By helping the body build active muscle more effectively, we’re strengthening the foundation of metabolism itself," said Dr Gabrielle Francis, Veracity’s Chief Medical Officer.
Beyond performance, Veracity is positioning the product around safety and transparency.
The company highlights ongoing industry concerns around heavy metal contamination in protein powders, citing independent testing that has identified elevated levels of lead, arsenic and cadmium in many popular products.
Metabolic Power Protein undergoes third-party testing and is formulated to meet California Proposition 65 limits for heavy metals and other contaminants.
The launch builds on Veracity’s broader metabolic health platform, which includes Metabolism Ignite, a clinically studied supplement for healthy weight management.
According to the company, Metabolic Power Protein is intended to act as a foundational nutritional component within a wider, science-backed metabolic system.
As protein continues to play a central role in conversations around weight management, strength and longevity, Veracity says the new product reflects a shift towards cleaner formulations that support metabolic health without compromising safety or quality.