Ingood by Olga highlights cellular longevity with SULFODYNE
At Vitafoods Europe 2026, Ingood by Olga will unveil, on stand 3J154D, an innovative longevity-focused concept built around SULFODYNE, the only active, stable and patented form of sulforaphane derived from broccoli seeds.
Longevity is rapidly becoming a central pillar of health and nutrition innovation. 57% of consumers globally now say ageing-well matters more to them than it did five years ago, reflecting a clear shift from cosmetic anti-ageing to science-driven solutions that support health span and cellular function.
Beyond consumer sentiment, demographics are accelerating the trend: the global population aged 60+ is expected to rise from 1.0 billion (2020) to 1.4 billion (2030), and to double to 2.1 billion by 2050, creating sustained demand for solutions supporting vitality and long-term health.
Powered by SULFODYNE, Ingood by Olga addresses this growing demand with a science- and insights-driven healthy ageing approach, centred on cellular health, oxidative stress management, and the support of the body’s natural defence mechanisms.
Oxidative stress and inflammation: key drivers of cellular ageing
Cellular ageing is closely linked to two fundamental biological processes: oxidative stress and chronic inflammation. With advancing age and modern lifestyles, these mechanisms tend to become dysregulated, leading to biological imbalances that contribute to cellular damage, accelerate the ageing process, and compromise overall well-being.
Excessive oxidative stress and persistent inflammation are now recognised as underlying drivers of cellular dysfunction, making their control essential for healthy ageing.
The Nrf2 pathway: a central longevity lever that declines with age
At the core of cellular protection lies the Nrf2 pathway, widely regarded as a pillar of healthy ageing.
The Nrf2 pathway is the master regulator of cellular defence, controlling the activation of antioxidant, detoxification, anti-inflammatory and cytoprotective activities that help cells adapt and respond to daily stressors. As we age, its activity declines, weakening the body’s antioxidant and detoxification capacity.
Supporting Nrf2 activation therefore represents a strategic leverage point to preserve cellular health and promote longevity.
SULFODYNE, titrated in sulforaphane: the gold standard for cellular protection
Sulforaphane is recognised as a reference molecule for Nrf2 activation. Unlike conventional broccoli extracts that deliver inactive precursors, SULFODYNE® by Ingood by Olga provides sulforaphane directly in its free, active and stabilised form, without requiring enzymatic conversion in the body.
SULFODYNE offers:
- Natural, active and stabilised sulforaphane
- High bioavailability of 70 %, up to 7-fold higher than glucoraphanin-based broccoli extracts¹
- Low inter-individual variability, ensuring consistent biological effects
- Through direct Nrf2 activation, SULFODYNE® supports key healthy ageing mechanisms, including antioxidant defence, oxidative stress reduction, modulation of inflammatory signalling and overall cellular protection. 2,3,4,5,6
SULFODYNE for cellular protection and longevity
SULFODYNE supports longevity through a multi-pillar approach targeting the fundamental mechanisms of cellular ageing. By acting at the core of cellular defence via Nrf2 pathway activation, SULFODYNE standardised to 5% sulforaphane helps maintain cellular integrity and long-term resilience:
- Antioxidant defence: activation of the Nrf2 pathway helps protect cells against free radicals and reactive oxygen species (ROS), reducing oxidative stress.4,6,7,8
- Anti-inflammatory activity: modulation of inflammatory responses supports control of chronic low-grade inflammation, a key contributor to accelerated cellular ageing.6
- Cellular energy & mitochondrial support: improvement of mitochondrial function and integrity, essential for maintaining efficient cellular energy production.11
- Detoxification support: induction of phase II detoxification enzymes, including glutathione enzymes, supporting the elimination of toxins and xenobiotics such as atmospheric pollutants, and helping reduce cellular toxic burden for long-term cellular health.4, 6,7,8,9
- Protection against skin ageing: protection against UV-induced skin damage through antioxidant and anti-inflammatory effects, combined with cytoprotective actions and support of skin anti-ageing mechanisms, notably through activation of the apelin signalling pathway.12
A comprehensive longevity concept focused on cellular health and energy
The SULFOLONGEVITY concept introduced by Ingood by Olga at Vitafoods Europe illustrates a holistic healthy ageing approach, powered by SULFODYNE for cellular protection via the Nrf2 pathway. Complementary ingredients promoting longevity include coenzyme Q10, a NAD⁺ precursor, and Reggenerate, a patented vegetarian collagen developed by Circul’Egg, supporting cellular energy and skin beauty.
Presented in a powder stick format, this concept demonstrates SULFODYNE’s ability to support premium longevity formulations, firmly grounded in science and fully aligned with current market expectations
1 : Fahey et al., 2016;
2 : Briones-Herrena et al., 2018
3 : Ruhee & Suzuki, 2020
4 : Boddupalli et al., 2012
5 : Ahmed et al., 2016
6 : Romeo et al., 2024
7 : Chen M et al., 2021
8 : Riedl et al., 2008
9 : Munday et al., 2008
10 : Egner et al., 2014
11 : Holmström et al., 2016
12 : Du et al., 2025