Dietary supplement CDMO Vitaquest International has named lychee as its 'Supplement Flavour of the Year' for 2025.
With a distinct blend of herbal and floral notes, this exotic fruit has recently emerged as a standout flavour in the supplement and nutraceutical industries, according to Vitaquest.
In recent years, lychee has been more commonly incorporated into a range of functional beverages and hydration products; Vitaquest believes this is because of the aromatic and unique flavour notes it offers.
To select lychee as their 'Flavour of the year', Vitaquest had in-depth conversations with its customers on emerging trends and flavour preferences — finding that consumers want new flavour experiences with an edge on the standard fruit flavours they're used to.
According to Kevin Kumetz, Senior Formulator, Product Development at Vitaquest, the crossover appeal of lychee in both fruit and alcohol spaces reflects its broad consumer interest: “The nutraceutical industry often follows trends in the food and beverage sector, and lychee is no exception. It pairs perfectly with hydration, greens and even energy products — making it a versatile choice for manufacturers."
To follow the trends that shape the nutraceutical industry, Vitaquest works with its clients to create supplement solutions with custom flavours in a range of delivery formats.
The company's in-house 'flavourists' collaborate with customers to create unique flavour profiles, helping them to stand out in an highly saturated market.