Women’s health and nervous system support are emerging as defining themes for product innovation, according to a new trends report unveiled by the Global Wellness Summit.
The report, released alongside the organisation’s annual gathering, identifies several macro shifts with implications for supplement manufacturers, from ovarian health-focused longevity strategies to growing interest in neurowellness and microplastic mitigation.
Women’s health moves to the centre of longevity
One of the strongest signals is a pivot towards women’s healthspan.
Historically, longevity science and protocols have largely extrapolated findings from male populations, but mounting research indicates women age differently, with ovarian function playing a systemic role in long-term health trajectories.
The report predicts growing demand for solutions that go beyond menopause symptom management to address ovarian ageing itself.
For the nutraceutical sector, this may translate into innovation around hormonal balance, healthy ageing support and life-stage-specific formulations aligned with female biology.
This focus coincides with the continued rise of women’s sports participation and strength training, further expanding the market for performance nutrition tailored to female athletes and active consumers.
Neurowellness and the backlash against over-optimisation
The report also identifies a shift away from hyper-quantified wellbeing towards regulation-focused approaches.
Constant self-tracking has created consumer fatigue, prompting a recalibration toward emotional resilience and nervous system support.
Neurowellness (which encompasses behavioural strategies, sensory design and consumer technologies) is highlighted as a major frontier.
Chronic stress linked to digital lifestyles is increasingly associated with sleep disruption, inflammation and hormonal imbalance, creating opportunities for supplements targeting relaxation, cognitive function and stress resilience.
Beauty, environment and consumer identity
Elsewhere, the convergence of beauty and wellness continues through "skin longevity", reframing skincare around long-term biological function rather than anti-ageing claims.
Advances such as diagnostics and bioactive ingredients, including innovations from companies such as L'Oréal, signal increasing overlap between ingestible and topical health strategies.
Cultural shifts are also shaping demand patterns.
Fragrance layering, popularised by brands including Kayali and Rare Beauty, reflects the rise of personalised identity-driven consumption, while environmental health concerns (particularly microplastics exposure) are driving interest in detoxification, prevention and sustainable product design.
A widening definition of wellness
Taken together, the report’s findings suggest that the definition of wellness is broadening beyond individual performance metrics.
Preparedness for environmental stressors, experiential social wellbeing and health-supportive living environments are all expected to influence consumer expectations.
For nutraceutical companies, the outlook points to a more holistic innovation landscape — one shaped by gender-specific health research, nervous system support and preventative, lifestyle-integrated approaches to longevity.