Oat-standing nutrition: SternLife presents 3 new oat-based products at PLMA trade show

Published: 15-Apr-2024

PLMA Trade Show, Hall 5, Stand B27: SternLife presents three new oat-based product concepts with numerous health benefits

SternLife has announced it will be exhibiting at the international trade fair “World of Private Label”, organised by the Private Label Manufacturers Association (PLMA). 

Under the slogan “Oat-standing nutrition, oat-rageously delicious”, the functional food experts will be presenting an oat shake, an apple-cinnamon porridge and a novel bar in Amsterdam from May 28-29. 

All recipes are vegan, have a high protein content and meet the growing demand for healthy, plant-based and primarily regional products. 


Why oats?

Oat offers numerous benefits and is increasingly on the radar of product developers. Increasingly, food and beverages are made from oat-based ingredients as plant-based alternatives to meat and milk, with oat milk ranking as the number one substitute on the market currently. 

Demand for products made with this local grain is growing rapidly, particularly in Western Europe.


What's on offer?

Visitors to the PLMA trade show will be able to discover three oat-based product innovations at the SternLife stand. For a perfect start to the day, the German functional food supplier has developed the Vegan Oat Bowl Apple-Cinnamon

It consists of oat flour, protein and bran, and is rich in valuable fibre such as beta-glucans. These ingredients can help maintain normal cholesterol levels and, thanks to the inclusion of chia, this healthy breakfast porridge also delivers optimal satiety.   

The Vegan Protein Oat Shake is ideal for everyday use, too – whether as breakfast or a snack on the go. With wholemeal flour, protein and bran, this innovative drink includes three different oat ingredients and is available in two inspirational flavours: “Banoffee”, a combination of banana and toffee, and “Golden Milk”, an Ayurvedic-inspired spice mix.   

Finally, SternLife presents the Premium Vegan Protein Bar Oat Cookie, a real protein hero amongst oat bars. It not only contains 22% protein from oats, peas and soy, but is also rich in fibre and free from added sugar. 

The crunchy topping made from puffed oats in combination with its innovative vegan Milky-Choc coating makes this oat and cookie-flavoured bar a taste sensation.

Hans-Christian Seidel, Business Development Manager at SternLife, comments: “New product developments with oats as a key ingredient are on the rise. This is because the grain is a real all-round talent: healthy, natural, regional and highly versatile, as demonstrated by our new product range. Tailored for respective brands and target groups, our customers benefit from expert advice and support at every step of the journey: from concept to recipe development and production.” 



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