Speciality chemical and ingredient supplier IMCD has announced it will be showcasing its portfolio, alongside its "Build a Better You" campaign, at Vitafoods Europe 2026.
The company said it will spotlight three consumer-driven pillars, shaped by the global focus on longevity and proactive health, at this year's show: live stronger, live longer and live smarter.
Together, it says, these pillars reflect how healthspan, not just lifespan, is defining the next wave of consumer expectations, with solutions that support performance, vitality and cognitive well-being throughout life.
Under these pillars, IMCD will present a range of concepts developed by its technical experts.
Some of the concepts on display will include the ingredient ProGo from supplier partner Hofseth BioCare, a patented salmon peptide mix that naturally supports metabolic weight balance and was recently shortlisted for the 2026 Vitafoods Innovation Awards.
Sensory discovery experience
ICMD also invites visitors to its booth to participate in a curated Sensory Discovery Experience.
This interactive session provides a behind-the-scenes look at the intersection of flavour, taste masking and formulation science and how they influence consumer acceptance.
Liz Connor-Kenworthy, Nutraceutical Director EMEA, IMCD, said: "Our 'Build a Better You' concept focuses on empowering consumers to take a holistic approach to their well-being."
Vitafoods Europe is a key platform for us to showcase how we translate global trends into meaningful market-ready solutions.
"We look forward to connecting with our partners and exploring new opportunities for innovation together."