The vitamins, minerals and supplements (VMS) specialist CDMO International Vitamin Corporation (IVC) has announced it will be attending this year's SupplySide Global show, held from October 28-30 in Las Vegas, Nevada.
The company will showcase its integrated innovation, product development and manufacturing capabilities at booth #327, where visitors can meet experts across market intelligence, product innovation, formulation, commercialisation and manufacturing.
IVC said that customers would gain access to "consumer and market insights, scientific and technical expertise, broad delivery-format capabilities, commercialisation support and global manufacturing scale," helping them move from opportunity to market with "greater confidence, speed and simplicity."
“The challenge for brands today isn’t simply bringing another product to market — it's knowing which opportunities are worth pursuing and having the right partner to turn those opportunities into scalable growth,” said Terry Papadopoulos, Vice President of Corporate Marketing at IVC.
Our Market Intelligence platform helps us anticipate where consumers and categories are heading, while IVC’s product development expertise and manufacturing capabilities help customers turn those insights into differentiated products they can launch confidently and scale successfully.
IVC said that its proprietary Market Intelligence platform uses consumer, category and market insights to help identify emerging opportunities and inform product development.
It then connects these insights with scientific expertise, formulation capabilities and commercialisation experience to move from opportunity identification through product development, launch and scale.
SupplySide Global attendees can experience three innovative product concepts designed to demonstrate emerging opportunities in the powder format at the brand's booth, including IVC's Powder Innovation Bar.
The company says that demand for powder formulations has grown as consumers seek greater convenience, customisation, flavour variety and flexibility in their wellness routines.
