One theme kept surfacing throughout the enlightening breakfast that SIRIO hosted at Barcelona's Porta Fira hotel during Vitafoods: the assumption that a longevity supplement can speak to everyone in the same way, at the same dose, in the same format, needs to go.
The breakfast brought together SIRIO's European leadership alongside Professor Richard Siow (pictured), Director of Ageing Research at King's College London, to present the science behind the company's new Aeion platform.
Aeion comprises eight ready-to-launch longevity concepts designed around what SIRIO describes as a "habit-first" approach to healthy ageing.
Siow addressed the age question early. Longevity, he argued, is not a destination that’s arrived at in later life but a process that starts far earlier than most supplement brands acknowledge.
"We need to start thinking about ageing from the beginning of life," he told attendees.
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