SIRIO is returning to CPHI to showcase its newly expanded X Mg range of boundary-pushing magnesium supplement concepts.
During a time of skyrocketing interest in magnesium worldwide, the range of six products reflects the mineral’s numerous well-known wellness benefits, from enhanced exercise performance and recovery, to sleep and relaxation.
CPHI attendees are invited to discover Sirio’s pioneering take on one of Europe’s most in-demand minerals firsthand, alongside the company’s other recent innovations designed to help consumers fuel what moves them.
Harnessing the magnetic appeal of magnesium
More popular than fibre, calcium or even omega-3s, magnesium is one of the most sought-after minerals in the modern nutraceuticals market
Demand for magnesium bisglycinate (a highly absorbable form of the mineral in salt form) rose by nearly 40% between 2021 and 2025.
Consumers cited its beneficial effects on muscle health, sleep, energy and immune support as the main factors behind their desire to increase magnesium consumption.
Though demand is high, the sheer breadth of the mineral’s benefits can leave consumers confused as to which are the most effective forms or formats for specific health outcomes.
To empower supplement manufacturers to seize magnesium’s runaway success and provide consumers with the clarity and convenience they expect, Sirio has harnessed its decades of supplement expertise to develop the X Mg portfolio.
Ready-to-launch magnesium solutions
Now encompassing six ready-to-launch concepts, Sirio’s X Mg range gives nutraceutical brands a complete toolbox to engage wellness-focused consumers.
Some of the new offerings on show at CPHI will include brand new concepts that combine three sources of magnesium for maximum power.
The X3 Mg Relax gummy, designed to promote stress relief, is a breakthrough in formulation.
Magnesium tends to be bitter and prone to sweating, meaning historically, it has been almost impossible to formulate in the gummy format – particularly if multiple magnesium sources are used.
The X3 Mg Active softgel for muscle health is another notable innovation achievement.
Supplement consumers are accustomed to hard capsules for access to this mineral, but Sirio’s concept brings all the organoleptic advantages of a softgel.
In addition to the three magnesium sources, the X3 Mg Active softgel includes turmeric to tackle inflammation and vitamins C, D and K for muscle, bone, joint and recovery benefits.
Sirio’s new X Mg sleep complex gummy blends nerve-modulating magnesium citrate with botanical extracts prized for their natural calming effects.
In addition to these all-new concepts, the X Mg range includes Sirio’s Xtra Magnesium gummy, FizzyBits Recovery, a new generation of effervescent tablets that can be consumed without water and HydraBites Energy gummy, which features vitamins B1 and B3 in addition to B6.
Both are known for helping the body convert carbohydrates to energy and B1 also contributes to heart function.
Sara Lesina, General Manager, Sirio Europe, comments, “We’re excited to introduce our new SIRIO X Mg portfolio at CPHI, giving potential partners a chance to harness the opportunities of one of Europe’s most in-demand ingredients across six captivating concepts."
"Each entry in our new range is strategically crafted to meet a key market need, from convenient pre-workout energy boosters to effective gummies that promote a good night’s sleep."
"We can’t wait to show CPHI visitors how we pioneer solutions that help brands stand out, the Sirio way – helping people across the globe to fuel what moves them.”
The SIRIO expert team can be found at stand #6.0C6 at CPHI Worldwide 2025, Frankfurt, from 28-30 October 2025.