Culturelle debuts only triple-action immune boosting supplement to include probiotics

The new formula comprises clinically proven ingredients for immune protection

A leading immune health probiotic brand is bringing new innovation to the cough/cold aisle this month.

Culturelle Advanced Immune Defense is the first supplement with a triple action immune boosting formula strengthened by probiotics. The product is now available on shelves at drug, grocery and mass retailers nationwide.

The new formula comprises clinically proven ingredients for immune protection, including EpiCor, a specialised yeast fermentate, Lactobacillus GG, the number one studied probiotic strain backed by more than 125 studies focusing on immune health, and vitamin C and zinc.

'More than 70% of your immune system is in your digestive tract, so a healthy and balanced digestive system plays a vital role in maintaining your overall health and well-being,' says Dr Jennifer Wider, health expert and medical adviser. 'By adding the probiotic to Advanced Immune Defense, Culturelle is offering users the benefit of a clinically proven probiotic, in combination with the antioxidant action in EpiCor and vitamin C, giving your immune system an extra boost.'

'As the number one probiotic brand, our goal is to provide Culturelle users with the most effective supplement to give their immune system extra protection,' says Sara Urbanek, Culturelle Brand Manager at i-Health, Inc. 'New Advanced Immune Defense adds innovation by going beyond the typical vitamin C and zinc, giving consumers the clinically proven Lactobacillus GG and the antioxidant benefit of EpiCor, which will provide a level of advanced immune health protection never seen before in this category.'

Each once-a-day serving of Culturelle Advanced Immune Defense comes in a capsule-in-capsule form — a technology that ensures freshness and viability of the probiotic — for easy use with no need to add water.

Culturelle Advanced Immune Defense is available in the cough/cold aisle at all major food and drug retailers nationwide, including Walmart, Target, CVS, Walgreens and Rite-Aid.