Ohad Cohen, CEO of Gadot Biochemical Industries, has announced that the company has successfully solved several critical manufacturing challenges in incorporating magnesium into gummies, now the third best-selling supplement delivery form.
“As mineral sales continue to grow with consumer demand for magnesium, calcium, and zinc leading the way, pill fatigue more quickly sets in,” Cohen said. “Gummies are a popular treat-like alternative to obtain nutraceuticals such as minerals, but historically, magnesium has been most difficult to work with in this form.”
For example, although magnesium exhibits desirable gelification, it gives a bitterness and a sandy texture. Gadot has found solutions to these and other challenges, according to Cohen.
Cohen then explained: “Magnesium compounds like magnesium oxide often have poor solubility and can impart an unpleasant taste or texture to gummies. Additionally, these compounds may degrade during processing, reducing their bioavailability and effectiveness. Therefore, finding an efficient and palatable method of magnesium fortification in gummies has been a longstanding challenge for nutraceutical industry product developers.”
Three Key Solutions
Gadot’s R&D team has developed a three-pronged solution to facilitate magnesium incorporation into gummies.
First, is with enhanced dispersibility. Gadot’s fortification method ensures superior dispersibility of magnesium compounds in the gummy matrix, allowing for higher bioavailability and efficacy in the body, confirming that the desired health benefits of magnesium are maximised.
Second, is through improved taste and texture. Gadot’s manufacturing technology results in improved taste and elimination of the sandy and gritty texture that is associated with other magnesium sources. “Our manufacturing expertise helps ensure that our customers and consumers can enjoy the benefits of magnesium without compromising on flavour of mouthfeel,” Cohen added.
Magnesium compounds like magnesium oxide often have poor solubility and can impart an unpleasant taste or texture to gummies
- Ohad Cohen, CEO of Gadot Biochemical Industries
The third solution was through stability and bioavailability. Gadot’s magnesium fortification solution maintains the stability and bioavailability of the mineral throughout the gummy manufacturing process, ensuring that the final product retains its potency and delivers the desired health benefits to consumers.
According to the 2022 Delivery Format Report from Nutrition Business Journal, gummy sales achieved superlative growth –- achieving a record 74.8% in 2021.
Nutrition Business Journal's January 2022 survey of U.S. consumers found that gummies are the preferred format for consumers, ranking third when consumers were asked about format that they take habitually but came in first when they were asked what format they prefer.
“As gummies grow in demand, the opportunities to add magnesium are significant,” Cohen said. “Consumers commonly seek out products to support mood, sleep, energy, and overall good health, and they also know to turn to minerals such as magnesium for its benefits.”
Gadot is also a leader in the supply of calcium, zinc, calcium-magnesium, as well as apple cider vinegar (ACV), all of which may successfully be incorporated into gummy formulas, and with high levels of concentration that can be incorporated into gummies.
Gadot is approaching its 60th anniversary, delivering high bioavailable ingredients, including tailor-made solutions, soluble minerals, and ingredient base blends. Gadot´s portfolio includes an array of ingredients including magnesium, calcium, zinc, potassium, and sodium in different forms, such as citrates, gluconates, and bisglycinates, and continues to expand its offerings based on market demand.