Men are an ideal market for ingestible skincare, Lycored research reveals

The global carotenoid experts surveyed 480 consumers in the UK and France, exploring their attitudes to skincare, health and appearance

One of the key findings was that men were significantly more open to the concept of ingestible skincare than women.

Three quarters (74%) of the men surveyed said the idea of taking a supplement for skin health or beauty was normal, compared with 58% of women.

One possible explanation for this is that men are less willing than women to spend time applying topical products.

Thirty seven per cent of the men surveyed said they want to spend less time on their skincare regimens, compared with 28% of women.

Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored, said: “Men have long been growing in importance as consumers of skincare, and our research shows this applies to ingestible products just as much as topical. The potential of the male beauty from within market is huge.”

The survey also found that men are no less likely than women to pay for quality products, with 26% in both groups spending more than £20 a month on skincare.

At Vitafoods Europe (May 15–17) Lycored it will be showcasing Lycoderm, its proprietary carotenoid blend for skincare supplements.

Lycoderm is specially designed to foster overall skin wellness from the inside out.

It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf. It has been proven safe and effective in several clinical trials.

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